Displaying items by tag: Design Week
A Tactile Revolution: ASUS Unveils ‘Design You Can Feel’ at Milan Design Week
For decades, design has been primarily a visual experience, with form and aesthetics taking center stage. ASUS, a global technology leader, is redefining this concept with its nature-inspired Zenbook Ceraluminum™ lineup, offering a tactile evolution in laptop design. During Milan Design Week 2025, from April 8 to 13 at Galleria Meravigli in Milan, ASUS will showcase four exclusive Zenbook Ceraluminum™ Limited Edition models as part of its “Design You Can Feel” exhibition.
Set in a historic 1920s gallery in Milan, "Design You Can Feel" builds on last year’s success at the London Design Festival. This year’s exhibition explores materiality, craftsmanship, and AI, showcasing the latest ASUS Zenbook laptops and an interactive installation by Studio INI. More than a tech display, it emphasizes tactility in design, merging technology with craftsmanship to challenge perceptions of digital interaction and invite visitors into a new sensory experience.