In a move that reinforces its rebellious origins and unwavering commitment to self-expression, Urban Decay is boldly charting its future. Within a matter of weeks, the brand has issued not one but two resonant declarations — first rallying the “Battle the Bland” initiative, then announcing a high-profile partnership with Dove Cameron to usher in a new era of outspoken beauty. These twin thrusts articulate a unified vision: to disrupt the ordinary, champion authenticity, and catalyze a cultural conversation around individuality and performance.

On July 30, 2025, Urban Decay launched its impassioned “Battle the Bland” campaign, framing it as “the first single off the Urban Decay comeback tour”. Originating from their Los Angeles roots, “Born in LA and built on creative rebellion,”  the beauty brand positions itself as a beacon for “self-expression, self-obsession and the freedom of self-reinvention” in a “boring world filled with safe shades of pink.”

In the lush, salt-kissed wilds of Vancouver Island, where the earth breathes in moss and memory, Sandra Prest Froher is not merely creating fashion; she is conducting a dialogue with the land. A Canadian artist, fashion designer, and natural dyer of Stó:lō descent, Prest-Froher has rooted her creative universe in the sacred act of listening to her ancestors, to the elements, and to the invisible energies that pulse through time and fabric alike.

A member of the Sqwá First Nation, Froher lives and works on the traditional, ancestral, and unceded territory of the Songhees and Esquimalt Nations, a location that is not incidental, but instrumental to her process. It’s here that she forages for leaves, bark, seeds, and roots, transforming them into pigments that will eventually stain silk with whispers of origin, spirit, and place. The result is a striking line of eco-dyed, wearable art: earthborn, slow-crafted, and sensorially alive.

Victoria’s Secret has once again raised the bar for lingerie innovation with the launch of the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra, the newest silhouette in the brand’s best-selling Body by Victoria collection. As Victoria’s Secret’s #1 collection, Body by Victoria has achieved remarkable success, with one bra sold every five seconds and thousands of five-star customer reviews praising its fit and support, endorsing the narrative that comfort and style can coexist effortlessly. 

The FlexFactor edition delivers a barely-there sensation without compromising support, incorporating advanced bra technology engineered for all-day movement. Its ultra-light bonded construction, flexible titanium alloy underwire, and memory foam cups work in harmony to adapt perfectly to the wearer’s unique shape. Designed for women who value both beauty and functionality, this new style reinforces the brand’s commitment to creating lingerie where innovation, elegance, and wearability meet in perfect balance.

GUESS JEANS® has officially landed in Tokyo, unveiling its first-ever flagship store in Asia—a striking four-story space in the heart of the vibrant Jingūmae neighborhood. Spearheaded by Chief New Business Development Officer Nicolai Marciano, the launch signals a bold new phase for the brand’s global expansion, powered by influential partnerships with cultural figures like South Korean rapper, singer, and producer Zico, who fronts GUESS JEANS®’ latest campaign.

Designed by Hiroshi Fujiwara of Fragment Design and brought to life by ASA Architecture Firm under Nicolai Marciano’s creative direction, the GUESS JEANS® Tokyo flagship bridges Japanese and Californian craftsmanship and architectural sensibilities in striking harmony. Nestled just steps from Omotesando Hills and tucked off the iconic Cat Street, this four-story landmark embodies the brand’s forward-looking vision for its next chapter in Asia and sets a new standard for immersive, culturally connected retail spaces worldwide.

Tacoma, WA, June 18, 2025 / Fashion District NW & the LeMay-America’s Car Museum have partnered for the highly anticipated 7th annual Couture & Cars Fashion Show, which is scheduled for Saturday, July 19th, showcasing designers from around the Northwest, representing the region’s vibrant diversity and unique talents.

This extravagant fusion of fashion and luxury cars promises to deliver an unforgettable experience, offering a fresh perspective on couture design and style. Set against the backdrop of historic and modern automobiles at the Lemay-America’s Car Museum, the event provides a dynamic and visually stunning venue that complements the innovative spirit of the show.

YAMAGATA, Japan — July 8, 2025 — At the intersection of haute couture and biomaterial innovation, Japanese biotech venture Spiber, a pioneer in man-made protein fibers, has partnered with celebrated Dutch designer Iris van Herpen to unveil one of her two striking bridal looks during Paris Haute Couture Fashion Week Autumn/Winter 2025. The collaboration embodies a compelling dialogue between science and art—two trailblazing forces united by a shared vision to reshape the future of fashion.

Van Herpen’s SS26 couture collection spotlights a wedding dress crafted using Spiber’s groundbreaking man-made protein fiber, pushing the boundaries of what sustainable luxury can look and feel like. Both Spiber and Iris van Herpen, founded in 2007, have charted parallel paths of radical experimentation: Spiber in the field of biomaterial engineering, Van Herpen in avant-garde couture that fuses technology and nature-inspired design.

Beneath the Gothic arches of The Angel Orensanz Foundation, New York Fashion Week (NYFW) 2025 powered by Art Hearts Fashion unfolded in a spectacle of audacious creativity and global elegance. From February 6–9, NYFW powered by Art Hearts Fashion transformed the historic venue into a pulsating epicenter of innovation, where boundary-pushing designs, A-list muses, and industry disruptors converged. 

A Global Tapestry of Designers

The showcase introduced an impressive lineup of 33 designers—an impeccable fusion of established visionaries and emerging talents: Alycesaundral (Kids), Anthony Rubio (Pets), Bad Pink, Bad Sisters, Carlos Pineda, Chavelis Playhouse, Cross Colours, Danny Nguyen, Diana Couture, Drisha's Closet, Giannina Azar, Glaudi, Haus of Harleen, Herwin Cardoza, Kenneth Barlis, Kimia Arya, Lena Mars, Maribel Julcahuanca, Matilda Couture, Mila Hoffman (Kids), Milla Stone, Mister Triple X, Monday Blues Studio, NIF Global x London School of Trends, Pia Bolte, Rajeev Fernando, Raul Penaranda, Samuel Gārtner, Soid Studios, Tiffany Rae, and Wanda Beauchamp (Kids).

Published in Shows & Runway

Chloe Wine Collection, renowned for its portfolio of award-winning wines sourced from some of the world’s most prestigious wine regions, has unveiled a stunning limited-edition bottle for its Pinot Grigio and Pinot Noir wines. This release is part of an exclusive collaboration with luxury accessories designer Lele Sadoughi, known for her sophisticated and feminine aesthetic. The collaboration is set to captivate wine lovers and fashion enthusiasts alike, offering a truly unique experience. 

Going beyond traditional wine packaging, Chloe Wine Collection and Lele Sadoughi have crafted a bottle that exudes the essence of luxury and style. The design draws inspiration from the world of haute couture, featuring a perfume-like glass bottle that elevates the drinking experience before the first sip is even poured, beautifully merging the artistry of fine winemaking with high-end fashion design, creating a collector’s item that embodies both elegance and innovation. 

UPD: As of 03/21/2025 all items from Paris Hilton Closet were sold out 

Vestiaire Collective, the premier global platform for pre-loved luxury fashion, unveils its latest celebrity closet sale featuring OG influencer, entrepreneur, innovator, and philanthropist Paris Hilton, with net proceeds supporting her nonprofit, 11:11 Media Impact, in aiding critical relief efforts for the LA fires. Through her organization Hilton raises awareness, provides resources, and assists communities devastated by the disaster. With this collaboration, Hilton continues to merge fashion with philanthropy, using her influence to make a tangible difference.

Paris Hilton, the ultimate It-girl, is bringing her signature style to fashion lovers in an exciting and meaningful way. This collection, featuring nearly 100 pieces from her personal wardrobe, offers fans and fashion enthusiasts a rare opportunity to own items that define Hilton’s ever-evolving style, from the dazzling Y2K party looks of her early icon status to the sophisticated power suits that showcase her transformation into a global entrepreneur and philanthropist.

In the competitive world of digital content, standing out requires more than just technical skills—it demands a deep understanding of storytelling and audience engagement. Estevão Mendes, a rising talent in digital media, has mastered both. Originally from Espírito Santo, Brazil, he moved to the U.S. in early 2024, bringing with him a passion for cinematography and social media strategy. His expertise quickly led to collaborations with top influencers and renowned brands like Intimissimi.

A defining moment in Estevão’s career came during New York Fashion Week 2024, where his work captured the essence of the event and achieved viral success with over 17 million views. His ability to merge artistry with strategy has made him a sought-after creator. Whether directing a full-scale production or developing innovative marketing campaigns, he ensures that every piece of content is visually compelling and strategically impactful.

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ABOUT SULÉY ERA

SULÉY ERA is an emerging global multimedia publication reinventing digital media as a new-age communications platform.

Publisher: Suléy Group | Seattle, WA

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