In a move that reinforces its rebellious origins and unwavering commitment to self-expression, Urban Decay is boldly charting its future. Within a matter of weeks, the brand has issued not one but two resonant declarations — first rallying the “Battle the Bland” initiative, then announcing a high-profile partnership with Dove Cameron to usher in a new era of outspoken beauty. These twin thrusts articulate a unified vision: to disrupt the ordinary, champion authenticity, and catalyze a cultural conversation around individuality and performance.

On July 30, 2025, Urban Decay launched its impassioned “Battle the Bland” campaign, framing it as “the first single off the Urban Decay comeback tour”. Originating from their Los Angeles roots, “Born in LA and built on creative rebellion,”  the beauty brand positions itself as a beacon for “self-expression, self-obsession and the freedom of self-reinvention” in a “boring world filled with safe shades of pink.”

Victoria’s Secret has once again raised the bar for lingerie innovation with the launch of the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra, the newest silhouette in the brand’s best-selling Body by Victoria collection. As Victoria’s Secret’s #1 collection, Body by Victoria has achieved remarkable success, with one bra sold every five seconds and thousands of five-star customer reviews praising its fit and support, endorsing the narrative that comfort and style can coexist effortlessly. 

The FlexFactor edition delivers a barely-there sensation without compromising support, incorporating advanced bra technology engineered for all-day movement. Its ultra-light bonded construction, flexible titanium alloy underwire, and memory foam cups work in harmony to adapt perfectly to the wearer’s unique shape. Designed for women who value both beauty and functionality, this new style reinforces the brand’s commitment to creating lingerie where innovation, elegance, and wearability meet in perfect balance.

The Couture-Inspired, Ultra-Rare Spirit Honors the Brand's Legacy of Black Excellence, and Will Be Exclusively Auctioned Via Sotheby's to Benefit Native Son

Stitzel-Weller Distillery introduces the rarest expression in I.W. Harper’s 150-year legacy: the I.W. Harper 34-Year-Old Kentucky Straight Bourbon Whiskey. Aged for over three decades in just four original barrels filled in 1989, this exceptional release was matured entirely at the legendary Stitzel-Weller Distillery. Presented in collaboration with two-time Oscar-nominated actor, director, and activist Colman Domingo, the release marks a striking fusion of heritage, artistry, and cultural purpose. 

Limited to only 11 bottles worldwide, with just 5 offered for sale via Sotheby’s New York, the auction proceeds will benefit Native Son, a platform uplifting and empowering Black queer men. More than a collector’s item, this release is a bold tribute to personal identity, intentional storytelling, and timeless style, setting a new precedent in how ultra-aged bourbon intersects with social impact and legacy.

Tucked along the sun-drenched coastline of the Mexican Pacific, just minutes from Puerto Vallarta’s creative pulse and cultural allure, a new beacon of luxury has emerged along the Mexican Pacific. Introducing UNICO 20°105° Hotel Riviera Nayarit, the latest jewel from AIC Hotel Group’s celebrated UNICO Hotel Collection. This adults-only retreat redefines what it means to escape—with an effortless blend of serenity, elevated service, and soulful connection to place.

Following the award-winning legacy of its sister property, UNICO 20°87° Hotel Riviera Maya, this west coast expansion brings with it the same ethos of authenticity, artistry, and personalized experience. Interiors are thoughtfully curated, featuring warm textures and handcrafted details, with original works by renowned Mexican artists, including Fidencio Benítez, Ismael Vargas, Sergio Bustamante, as well as Wixárika artisans. The result is a sanctuary that feels rooted in the land while opening up to the infinite horizon.

GUESS JEANS® has officially landed in Tokyo, unveiling its first-ever flagship store in Asia—a striking four-story space in the heart of the vibrant Jingūmae neighborhood. Spearheaded by Chief New Business Development Officer Nicolai Marciano, the launch signals a bold new phase for the brand’s global expansion, powered by influential partnerships with cultural figures like South Korean rapper, singer, and producer Zico, who fronts GUESS JEANS®’ latest campaign.

Designed by Hiroshi Fujiwara of Fragment Design and brought to life by ASA Architecture Firm under Nicolai Marciano’s creative direction, the GUESS JEANS® Tokyo flagship bridges Japanese and Californian craftsmanship and architectural sensibilities in striking harmony. Nestled just steps from Omotesando Hills and tucked off the iconic Cat Street, this four-story landmark embodies the brand’s forward-looking vision for its next chapter in Asia and sets a new standard for immersive, culturally connected retail spaces worldwide.

Tacoma, WA, June 18, 2025 / Fashion District NW & the LeMay-America’s Car Museum have partnered for the highly anticipated 7th annual Couture & Cars Fashion Show, which is scheduled for Saturday, July 19th, showcasing designers from around the Northwest, representing the region’s vibrant diversity and unique talents.

This extravagant fusion of fashion and luxury cars promises to deliver an unforgettable experience, offering a fresh perspective on couture design and style. Set against the backdrop of historic and modern automobiles at the Lemay-America’s Car Museum, the event provides a dynamic and visually stunning venue that complements the innovative spirit of the show.

YAMAGATA, Japan — July 8, 2025 — At the intersection of haute couture and biomaterial innovation, Japanese biotech venture Spiber, a pioneer in man-made protein fibers, has partnered with celebrated Dutch designer Iris van Herpen to unveil one of her two striking bridal looks during Paris Haute Couture Fashion Week Autumn/Winter 2025. The collaboration embodies a compelling dialogue between science and art—two trailblazing forces united by a shared vision to reshape the future of fashion.

Van Herpen’s SS26 couture collection spotlights a wedding dress crafted using Spiber’s groundbreaking man-made protein fiber, pushing the boundaries of what sustainable luxury can look and feel like. Both Spiber and Iris van Herpen, founded in 2007, have charted parallel paths of radical experimentation: Spiber in the field of biomaterial engineering, Van Herpen in avant-garde couture that fuses technology and nature-inspired design.

Celebrating its 10th anniversary, RISE Festival returns to the Mojave Desert’s Jean Dry Lake Bed from October 3rd, 4rh, and 5th, 2025, reaffirming its status as one of the most spiritually resonant gatherings in the world. Set against the stark, expansive beauty of the desert, RISE transcends the traditional festival format. It offers a space where intention meets ritual — where thousands gather to witness beauty and take part in deeply personal acts of release and renewal.

This milestone year introduces a powerful new dimension to the experience: The Path — a meditative journey through immersive, large-scale art installations. As the ceremonial gateway to the festival, The Path invites attendees to slow down and walk through a curated environment shaped by light, sculpture, and sound. Designed to inspire reflection and emotional connection, it strengthens the bond between participants and the land beneath them, offering a moment of grounding before the lanterns rise.

Chloe Wine Collection, renowned for its portfolio of award-winning wines sourced from some of the world’s most prestigious wine regions, has unveiled a stunning limited-edition bottle for its Pinot Grigio and Pinot Noir wines. This release is part of an exclusive collaboration with luxury accessories designer Lele Sadoughi, known for her sophisticated and feminine aesthetic. The collaboration is set to captivate wine lovers and fashion enthusiasts alike, offering a truly unique experience. 

Going beyond traditional wine packaging, Chloe Wine Collection and Lele Sadoughi have crafted a bottle that exudes the essence of luxury and style. The design draws inspiration from the world of haute couture, featuring a perfume-like glass bottle that elevates the drinking experience before the first sip is even poured, beautifully merging the artistry of fine winemaking with high-end fashion design, creating a collector’s item that embodies both elegance and innovation. 

UPD: As of 03/21/2025 all items from Paris Hilton Closet were sold out 

Vestiaire Collective, the premier global platform for pre-loved luxury fashion, unveils its latest celebrity closet sale featuring OG influencer, entrepreneur, innovator, and philanthropist Paris Hilton, with net proceeds supporting her nonprofit, 11:11 Media Impact, in aiding critical relief efforts for the LA fires. Through her organization Hilton raises awareness, provides resources, and assists communities devastated by the disaster. With this collaboration, Hilton continues to merge fashion with philanthropy, using her influence to make a tangible difference.

Paris Hilton, the ultimate It-girl, is bringing her signature style to fashion lovers in an exciting and meaningful way. This collection, featuring nearly 100 pieces from her personal wardrobe, offers fans and fashion enthusiasts a rare opportunity to own items that define Hilton’s ever-evolving style, from the dazzling Y2K party looks of her early icon status to the sophisticated power suits that showcase her transformation into a global entrepreneur and philanthropist.

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ABOUT SULÉY ERA

SULÉY ERA is an emerging global multimedia publication reinventing digital media as a new-age communications platform.

Publisher: Suléy Group | Seattle, WA

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