A Legacy of Comfort Meets a New Era of Innovation

For years, the Body by Victoria collection has been the cornerstone of Victoria’s Secret’s lingerie offerings, renowned for marrying style, comfort, and fit. The enduring popularity of the collection, reaffirmed with one bra sold every five seconds and thousands of positive reviews, supports this legacy.

With the debut of the FlexFactor Lightly Lined Plunge Demi Bra, the brand is pushing into new territory by integrating innovative materials and engineering techniques, such as memory foam and titanium alloy, to redefine everyday lingerie.

"We're thrilled to unveil our new Body by Victoria collection and campaign. Set in the heart of New York City, a love letter of sorts.” says Adam Selman, Executive Creative Director at Victoria's Secret. “We wanted the campaign to show movement and freedom and the flexible ease of our newest Body by Victoria styles. The innovation behind this wire is truly impressive and we're excited to bring it into the world."

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Photo by Charlotte Wales | Courtesy of Victoria's Secret & Co

Body By Victoria Bra
Talent: Paloma Elsesser

Technology That Feels Like Freedom

At the heart of the FlexFactor Bra’s appeal is its groundbreaking construction. Wireless bras have long been associated with comfort but not necessarily support. Victoria’s Secret sets out to change that perception. The FlexFactor design incorporates a flexible titanium alloy underwire, which bends and moves with your body, eliminating the rigid feeling of traditional wires.

Paired with memory foam cups that adapt to your unique shape, the bra provides a personalized fit that feels custom-made. The result is an undergarment that delivers all-day support without digging, pinching, or constraining movement.

And yet, this is no purely functional piece. The lightly lined plunge silhouette offers a flattering neckline, making it versatile enough for both casual wear and more tailored outfits.

The Art of “Barely There”

The brand’s promise of a “barely there” feel isn’t just a catchy tagline—it’s built into every detail of the FlexFactor. From the feather-light materials to the seamless construction, the design works to make the wearer feel as if they’re not wearing a bra at all.

For women who have long felt the need to choose between beauty and comfort, this innovation is a welcome shift. The plunging demi style brings a touch of allure, while the technical fabric ensures the kind of comfort typically associated with wireless bralettes, without sacrificing lift and shape.

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Photo by Charlotte Wales | Courtesy of Victoria's Secret & Co

Body by Victoria FlexFactor
Lightly Lined Plunge Demi Bra & Luxe Sheer Satin Long Pajama Set
Talent: Candice Swanepoel

A Campaign That Moves with the Times

To introduce the FlexFactor to the world, Victoria’s Secret partnered with Charlotte Wales, whose photography blends fashion-forward elegance with a sense of intimacy and movement. The shoot, styled by Malina Joseph Gilchrist and overseen by Executive Creative Director Adam Selman in collaboration with creative agency Chandelier, captures the effortless sophistication of the Body by Victoria collection.

Set against the backdrop of New York City, the imagery feels dynamic and contemporary, mirroring the bra’s promise of ease and adaptability in everyday life. This is lingerie presented not just as a garment, but as an extension of a modern woman’s personal style and daily rhythm. The images indeed capture movement, ease, and the collection’s timeless appeal.

Meeting the Needs of Every Woman

Inclusivity is central to the Body by Victoria ethos. The FlexFactor Bra is available in an expansive range of band sizes from 30–44 and cups A–G, ensuring that women of all shapes and sizes can experience its benefits.

Beyond bras, the collection includes panties, casual sleepwear, and apparel, with prices starting at $16.95, making luxury and comfort accessible without compromise. The sizing range for apparel spans from XS to XXL, offering versatility across the entire lifestyle wardrobe.

Customer Loyalty Backed by Numbers

Statistics tell a compelling story: with one Body by Victoria bra sold every five seconds, the collection has secured a permanent place in women’s wardrobes worldwide. Thousands of five-star reviews praise the line’s combination of beauty, comfort, and quality—qualities that the FlexFactor iteration elevates even further.

Such loyalty doesn’t happen without trust, and trust is built through consistent delivery on promises. For many, the Body by Victoria name has become synonymous with reliability in fit and feel.

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Photos courtesy of Victoria's Secret & Co

Body By Victoria Bras & Panties
Talent: Candice Swanepoel | Devyn Garcia | Dakota Moore-Lizotte

Beyond Lingerie: A Lifestyle Statement

The FlexFactor isn’t just about undergarments — it represents a shift in how women approach their daily essentials. The trend toward versatile, comfortable clothing has transformed wardrobes over the past few years, and lingerie has followed suit.

Victoria’s Secret understands that modern women demand pieces that support their lifestyle — whether that means rushing from a morning workout to a business meeting, or spending a day working from home. The FlexFactor’s ability to adapt to a variety of settings is part of what makes it so compelling.

The Future of the Body by Victoria Collection

With the FlexFactor leading the charge, Victoria’s Secret is poised to continue expanding the Body by Victoria line in ways that reflect both technological advancements and evolving customer preferences.

By combining science-backed comfort innovations with the timeless elegance the brand is known for, this launch signals a future where lingerie is less about compromise and more about enhancement—enhancement of movement, of silhouette, and of personal confidence.

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Photo by Charlotte Wales | Courtesy of Victoria's Secret & Co

Body by Victoria Lightly Lined Strapless Bras – Five Ways To Wear
Talent: Candice Swanepoel | Devyn Garcia | Dakota Moore-Lizotte

Conclusion: A New Standard in Everyday Lingerie

The Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra is more than just a new product — it’s a redefinition of what women can expect from their lingerie.

By blending cutting-edge technology, inclusive sizing, and a dedication to everyday elegance, Victoria’s Secret has created a piece that doesn’t just fit into your life — it moves with it.

In a world where comfort is no longer negotiable, the FlexFactor proves that you can have it all: support, style, and the liberating feeling of “barely there.”

Body by Victoria Lightly Lined Demi & Full Coverage Bras

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Photos courtesy of Victoria's Secret & Co

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Photos courtesy of Victoria's Secret & Co

Your favorite Bras for everyday and always, now in an elevated jacquard print. This essential style features a full-coverage fit and our Infinity Edge neckline that's nearly invisible under clothes for your most natural look and feel.

Lift & Lining

• Lightly lined
• Infinity Edge neckline
• Underwire

Straps & Hooks

• Fully adjustable straps
• Back hook-and-eye closure

Details & Fabric

• Super-soft, double-lined sides for the smoothest shape
• Bow and charm details at front
• Partially made from recycled materials
• Hand wash
• Imported

 

Body by Victoria Flex Panty

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Photos courtesy of Victoria's Secret & Co

Meet your new favorite panties from our #1 collection. Featuring supersoft, stretchy microfiber that offers the perfect, second-skin fit for total comfort.

Available in a range of gorgeous neutral hues and classic styles including this essential Thong for every day and occasion.

• Mid rise
• Supersoft, stretchy microfiber for all-day comfort
• Bonded waist, gusset, and leg openings for a smooth, seamless finish
• Cotton gusset panel
• No back coverage
• Partially made from recycled materials
• Machine wash
• Imported

 

Body by Victoria Collection

The new Victoria's Secret Body by Victoria collection is available in retail locations nationwide and internationally, as well as online at VictoriasSecret.com as of Wednesday, July 23rd.