For nearly two centuries, C.F. Martin & Co. has been shaping the soundscape of music in all genres and has become a global brand that defines and represents American culture. From the hands of legends to the stages of everyday storytellers, Martin Guitar continues to embody tradition, innovation, and musical excellence. At the 2025 NAMM Show, the company celebrated a monumental milestone with the unveiling of its D-3 Millionth serialized model, a symbol of craftsmanship and heritage that’s as much a work of art as it is an instrument. Under the leadership of CEO Thomas Ripsam, Martin Guitar is embracing the future without losing sight of its roots. Whether it’s through the introduction of the striking new Art Guitars series or the expansion of the Martin Artist Showcase, the company continues to explore bold intersections between visual creativity and sonic brilliance. As both a brand and a cultural institution, Martin Guitar remains deeply committed to nurturing artistry, elevating musical expression, and supporting musicians at every stage of their journey.

In a world where music and craftsmanship collide, few artists embody the fusion of culture, innovation, and raw sonic power like Demetrio Scopelliti and John Ivan. Scopelliti—a multifaceted guitarist, producer, and founder of Inspiria Guitars—has built his legacy across borders. Born in Italy and based in Norway since 2008, he blends the bold spirit of Viking culture with the elegance of Italian design. His music and instruments are reflections of that duality: fierce, expressive, and meticulously crafted. Joining the conversation is John Ivan, known to many as GuitarSlinger—a veteran of the international metal scene and a true force in progressive and thrash metal. As a key member of the Michael Vescera Project and co-founder of The Voices of Metal, John brings decades of stage and studio experience to the table. Together, these two music experts explore what it means to push boundaries, elevate the guitar craft, and stay authentic in an ever-evolving musical landscape.