In January 2025, I made my way to the biggest music industry event of the year - the NAMM Show in Anaheim, California, representing the Suley Era. NAMM Show 2025 was truly a monumental event. With over 63,000 participants from 125 countries, including 1,850 exhibitors showcasing more than 4,400 brands and more than 250 educational sessions featuring over 650 speakers, it was an unforgettable experience. NAMM isn't just a trade show—it's the beating heart of the music industry. It's where the latest innovations are unveiled, where you get to rub elbows with your idols and peers, share ideas, and create connections. For me, this trip was nothing short of inspiring. I caught up with old musician friends from around the globe, and I finally met in person a bunch of iconic artists with whom I was only connected and followed on social media.

The year 2023 can indeed be named a year of Generative Artificial Intelligence, which took the world by storm with the explosion of ChatGPT and then took the race in the image creation by Imagen, MidJourney, FireFly, and others. This is when an Israeli luthier Omer Deutsch got an idea about exploring the use of AI as a design tool for his hand-crafted guitar brand OD Guitars, which emerged from the heart of Israel and goes beyond the realms of conventional guitar manufacturing, delivering an unparalleled synthesis of craftsmanship, sexy design, and sonic artistry. Omer calls this project based on MidJourney AI - /imagine: prompt.