Fashion World

In a move that reinforces its rebellious origins and unwavering commitment to self-expression, Urban Decay is boldly charting its future. Within a matter of weeks, the brand has issued not one but two resonant declarations — first rallying the “Battle the Bland” initiative, then announcing a high-profile partnership with Dove Cameron to usher in a new era of outspoken beauty. These twin thrusts articulate a unified vision: to disrupt the ordinary, champion authenticity, and catalyze a cultural conversation around individuality and performance. On July 30, 2025, Urban Decay launched its impassioned “Battle the Bland” campaign, framing it as “the first single off the Urban Decay comeback tour”. Originating from their Los Angeles roots, “Born in LA and built on creative rebellion,” the beauty brand positions itself as a beacon for “self-expression, self-obsession and the freedom of self-reinvention” in a “boring world filled with safe shades of pink.”
In the lush, salt-kissed wilds of Vancouver Island, where the earth breathes in moss and memory, Sandra Prest Froher is not merely creating fashion; she is conducting a dialogue with the land. A Canadian artist, fashion designer, and natural dyer of Stó:lō descent, Prest-Froher has rooted her creative universe in the sacred act of listening to her ancestors, to the elements, and to the invisible energies that pulse through time and fabric alike. A member of the Sqwá First Nation, Froher lives and works on the traditional, ancestral, and unceded territory of the Songhees and Esquimalt Nations, a location that is not incidental, but instrumental to her process. It’s here that she forages for leaves, bark, seeds, and roots, transforming them into pigments that will eventually stain silk with whispers of origin, spirit, and place. The result is a striking line of eco-dyed, wearable art: earthborn, slow-crafted, and sensorially alive.
Victoria’s Secret has once again raised the bar for lingerie innovation with the launch of the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra, the newest silhouette in the brand’s best-selling Body by Victoria collection. As Victoria’s Secret’s #1 collection, Body by Victoria has achieved remarkable success, with one bra sold every five seconds and thousands of five-star customer reviews praising its fit and support, endorsing the narrative that comfort and style can coexist effortlessly. The FlexFactor edition delivers a barely-there sensation without compromising support, incorporating advanced bra technology engineered for all-day movement. Its ultra-light bonded construction, flexible titanium alloy underwire, and memory foam cups work in harmony to adapt perfectly to the wearer’s unique shape. Designed for women who value both beauty and functionality, this new style reinforces the brand’s commitment to creating lingerie where innovation, elegance, and wearability meet in perfect balance.
Tacoma, WA, June 18, 2025 / Fashion District NW & the LeMay-America’s Car Museum have partnered for the highly anticipated 7th annual Couture & Cars Fashion Show, which is scheduled for Saturday, July 19th, showcasing designers from around the Northwest, representing the region’s vibrant diversity and unique talents. This extravagant fusion of fashion and luxury cars promises to deliver an unforgettable experience, offering a fresh perspective on couture design and style. Set against the backdrop of historic and modern automobiles at the Lemay-America’s Car Museum, the event provides a dynamic and visually stunning venue that complements the innovative spirit of the show.
Beneath the Gothic arches of The Angel Orensanz Foundation, New York Fashion Week (NYFW) 2025 powered by Art Hearts Fashion unfolded in a spectacle of audacious creativity and global elegance. From February 6–9, NYFW powered by Art Hearts Fashion transformed the historic venue into a pulsating epicenter of innovation, where boundary-pushing designs, A-list muses, and industry disruptors converged. A Global Tapestry of Designers The showcase introduced an impressive lineup of 33 designers—an impeccable fusion of established visionaries and emerging talents: Alycesaundral (Kids), Anthony Rubio (Pets), Bad Pink, Bad Sisters, Carlos Pineda, Chavelis Playhouse, Cross Colours, Danny Nguyen, Diana Couture, Drisha's Closet, Giannina Azar, Glaudi, Haus of Harleen, Herwin Cardoza, Kenneth Barlis, Kimia Arya, Lena Mars, Maribel Julcahuanca, Matilda Couture, Mila Hoffman (Kids), Milla Stone, Mister Triple X, Monday Blues Studio, NIF Global x London School of Trends, Pia Bolte, Rajeev Fernando, Raul Penaranda, Samuel Gārtner, Soid Studios, Tiffany Rae, and Wanda Beauchamp (Kids).
Published in Shows & Runway
Chloe Wine Collection, renowned for its portfolio of award-winning wines sourced from some of the world’s most prestigious wine regions, has unveiled a stunning limited-edition bottle for its Pinot Grigio and Pinot Noir wines. This release is part of an exclusive collaboration with luxury accessories designer Lele Sadoughi, known for her sophisticated and feminine aesthetic. The collaboration is set to captivate wine lovers and fashion enthusiasts alike, offering a truly unique experience. Going beyond traditional wine packaging, Chloe Wine Collection and Lele Sadoughi have crafted a bottle that exudes the essence of luxury and style. The design draws inspiration from the world of haute couture, featuring a perfume-like glass bottle that elevates the drinking experience before the first sip is even poured, beautifully merging the artistry of fine winemaking with high-end fashion design, creating a collector’s item that embodies both elegance and innovation.
In the competitive world of digital content, standing out requires more than just technical skills—it demands a deep understanding of storytelling and audience engagement. Estevão Mendes, a rising talent in digital media, has mastered both. Originally from Espírito Santo, Brazil, he moved to the U.S. in early 2024, bringing with him a passion for cinematography and social media strategy. His expertise quickly led to collaborations with top influencers and renowned brands like Intimissimi. A defining moment in Estevão’s career came during New York Fashion Week 2024, where his work captured the essence of the event and achieved viral success with over 17 million views. His ability to merge artistry with strategy has made him a sought-after creator. Whether directing a full-scale production or developing innovative marketing campaigns, he ensures that every piece of content is visually compelling and strategically impactful.
Seattle, WA—November 2, 2024: The 2nd annual Fashion in Flight show ascended to new heights of brilliance, effortlessly merging the worlds of high fashion and aviation. Held at the iconic Museum of Flight, the event turned the runway into a mesmerizing spectacle, where haute couture collided with the futuristic elegance of aviation. The seamless fusion of intricate designs and aeronautical aesthetics captivated the audience, proving once again that fashion and flight share a boundless allure. This season shone a radiant spotlight on the visionary creations of six standout designers: Armoire, with its sophisticated outerwear and bold prints; Kimmi Designs, blending eccentricity with sustainable innovation; Point of View Label, redefining power dressing with modern elegance; Sandra Froher Spirit Essence, celebrating nature’s harmony in ethereal designs; Soul Mates Bridal, evoking timeless romance; and Tinarie Creations, weaving fantasy and femininity into couture masterpieces. Together, they embodied fashion’s most exquisite artistry.
Published in Shows & Runway
In the dynamic world of fashion, where creativity and innovation increasingly intertwine, Adicora Swimwear, an emerging luxury lifestyle brand, leads in sustainable innovation with their latest initiative, Upcycling Fabric Scraps into Stylish Scrunchies. By transforming excess fabric into handcrafted accessories, Adicora tackles the fashion industry's 92 million tons of annual textile waste. This approach reduces environmental impact while redefining waste as wearable art, blending elegance with a commitment to responsible design. Crafted by skilled artisans—single mothers in Venezuela—Adicora’s scrunchies are a testament to ethical production and empowerment. Partnering with Venezuelan charity Todo Por La Sonrisa De Un Niño ("All for the Smile of a Child"), the initiative supports underprivileged children by funding essentials like food, education, and community projects. With every stitch, Adicora weaves a tale of transformation, proving that luxury fashion can leave a lasting impact on people and the planet.
Los Angeles shimmered with haute allure as Art Hearts Fashion illuminated the iconic New Mart from October 17–19, 2024, during Los Angeles Fashion Week. A celebration of groundbreaking innovation and rich cultural diversity, the event featured an extraordinary and meticulously curated lineup of global designers redefining glamour with avant-garde craftsmanship, bold inclusivity, and daring creativity. With sculptural silhouettes, opulent textures, and visionary artistry, Art Hearts Fashion solidified its reputation as the apex of high-fashion splendor. This season's runway radiated creativity and innovation, showcasing well established names, celebrity designers, as well as bright and vibrant local Cali brands. The complete list of participating designers includes Alexis Monsanto, Amara Art Fashion, Amour Verte, Baez, Coral Castillo, Cross Colours, David Tupaz, Diana Couture, Diyanni Surf, Edher Gin, Gray, Jesse J Collections, Kenneth Barlis, Kentaro Kameyama, Mac Divot, Milla Stone, Mister Triple X, Merlin Castell, Mondo Guerra, No Name, DAIR design, Pellone Collection, Scotch & Soda, Steve Madden, and Willfredo Gerardo.
Published in Shows & Runway
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