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GUESS JEANS^® has officially landed in Tokyo, unveiling its first-ever flagship store in Asia—a striking four-story space in the heart of the vibrant Jingūmae neighborhood. Spearheaded by Chief New Business Development Officer Nicolai Marciano, the launch signals a bold new phase for the brand’s global expansion, powered by influential partnerships with cultural figures like South Korean rapper, singer, and producer Zico, who fronts GUESS JEANS^®’ latest campaign.

Designed by Hiroshi Fujiwara of Fragment Design and brought to life by ASA Architecture Firm under Nicolai Marciano’s creative direction, the GUESS JEANS^® Tokyo flagship bridges Japanese and Californian craftsmanship and architectural sensibilities in striking harmony. Nestled just steps from Omotesando Hills and tucked off the iconic Cat Street, this four-story landmark embodies the brand’s forward-looking vision for its next chapter in Asia and sets a new standard for immersive, culturally connected retail spaces worldwide.