Displaying items by tag: Power of She

This summer, Athleta, a Gap Inc. (NYSE: GPS) company and leading women's performance activewear brand, is set to ignite its 'Power of She' community, celebrating the trailblazing women changing the game in sports. With a series of events, collaborations, and inspiring stories, Athleta aims to spotlight the achievements and contributions of female athletes, fostering a community that empowers and uplifts women in sports.

The initiative underscores Athleta's commitment to supporting women as they push boundaries, break barriers, and redefine what's possible in the world of sports. The 'Power of She' movement empowers women and girls to build confidence, strength, and belonging. At a time when women are dominating on and off courts, tracks, mats, and fields, Athleta is inviting women not just to play the game but to change it with inspiring campaigns, events, and partnerships. Programming to include official ESPYS sponsorship, a campaign featuring Simone Biles and Katie Ledecky, in-store activations, and events in Paris and select U.S. markets, as well as continuing our monetary commitment to the Women's Sports Foundation® (WSF ®).