Wednesday, 10 April 2024 03:27

PaintScaping Illuminates Music Video Sets for World’s Top Artists Featured

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PaintScaping Illuminates Music Video Sets for World’s Top Artists Porter Robinson

PaintScaping is known for notable collaborations with renowned artists such as Calvin Harris, Rihanna, Kelahni, Lil Yachty, Cardi B, 21 Savage, Zhu, Tame Impala, and Porter Robinson, continues to illuminate music video productions stages with visual escapades that extend artist’s inceptions into a cinematic storytelling.

Harnessing cutting-edge techniques, PaintScaping meticulously maps digital imagery onto three-dimensional objects and architectural spaces, blurring the boundaries between reality and imagination.

The Calvin Harris And Rihanna Project

Calvin Harris, Rihanna - This Is What You Came For (Official Video) ft. Rihanna

In a groundbreaking collaboration featuring Calvin Harris and Rihanna, PaintScaping revolutionized visual storytelling by seamlessly integrating projections onto diverse surfaces, elevating the artists' performances to unprecedented heights.

Leveraging the power of seven formidable Christie 20k HD projectors renowned for their unparalleled brightness and clarity alongside the cutting-edge Alcorn-McBride Binloop HD for playback, PaintScaping curated a mesmerizing visual spectacle.

The meticulous selection of equipment ensured a flawless and immersive experience for viewers, enhancing the music video's impact and setting new standards for innovation in the realm of multimedia production. 

 Calvin Harris and Rihanna Project


The Collaboration With Kelahni And Lil Yachty 

In the dynamic collaboration featuring Kelahni and Lil Yachty, PaintScaping's cutting-edge projection mapping technology brought a new level of immersion to the music video, enriching the viewing experience. Utilizing three powerful 20k Christie projectors and Resolume as their media player, meticulously curated content provided by the production company.

This strategic partnership ensured a seamless integration of visuals that perfectly complemented the artists' performances, adding depth and dimension to the overall narrative. Through innovative techniques and collaborative efforts, PaintScaping continues to push the boundaries of visual storytelling in the realm of multimedia production.

Kelahni and Lil Yachty


Cardi B's "Bartier Cardi" Featuring 21 Savage

In Cardi B's "Bartier Cardi" featuring 21 Savage, PaintScaping handled all the rear screen projection, utilizing a throwback technique reminiscent of the 1950s. Philippe Bergeron, CEO of PaintScaping, notes, "It's much better than post. It's visceral. It's real. It's great for talent." The team employed 1 14k Christie projector and a huge rear screen projection system, creating an immersive visual backdrop that enhanced the music video's impact.  

While intricate details about their latest ventures remain under wraps, enthusiasts are urged to keep a keen eye out for forthcoming unveilings. PaintScaping persists in its mission to redefine the landscape of music video production, employing cutting-edge projectors and equipment to craft unparalleled visual marvels. Stay tuned as we embark on yet another journey to captivate audiences with our signature blend of technology and artistry 

Cardi B's "Bartier Cardi"



PaintScaping is a pioneering company that has been reshaping the landscape of visual storytelling as a forefront of the dynamic intersection between technology and art.

Established in 2010 by Philippe Bergeron, a luminary in visual effects with over two decades of experience in the film industry, PaintScaping swiftly ascended to prominence for its revolutionary application of projection mapping and immersive experiences.

Tame Impala with Willow Smith from ZHU, Tame Impala - My Life (starring Willow Smith) [Official Music Video]

Whether adorning iconic buildings with intricate designs or transforming indoor environments into immersive narratives, PaintScaping's projects span diverse applications across entertainment, advertising, events, and beyond.

Fuelled by a fusion of artistic vision and technological prowess, PaintScaping's multidisciplinary team continuously pushes the limits of projection mapping, crafting experiences that captivate and inspire global audiences.

From large-scale outdoor spectacles to intimate multimedia installations, PaintScaping's innovative storytelling captivates minds and leaves a lasting impression worldwide.



Read 1173 times Last modified on Saturday, 27 April 2024 05:27
Yuliya Suleymanova

About Yuliya Suleymanova:

Yuliya Suleymanova is Suley Era co-founder, editor, and a top contributor for Fashion World and Culture Land sections.

Yuliya is a Doctorate Candidate in Organizational Leadership. Professor. Marketing & Consumer Behavior Researcher. Public Speaker & Media personality.