Displaying items by tag: Beauty

In a move that reinforces its rebellious origins and unwavering commitment to self-expression, Urban Decay is boldly charting its future. Within a matter of weeks, the brand has issued not one but two resonant declarations — first rallying the “Battle the Bland” initiative, then announcing a high-profile partnership with Dove Cameron to usher in a new era of outspoken beauty. These twin thrusts articulate a unified vision: to disrupt the ordinary, champion authenticity, and catalyze a cultural conversation around individuality and performance.

On July 30, 2025, Urban Decay launched its impassioned “Battle the Bland” campaign, framing it as “the first single off the Urban Decay comeback tour”. Originating from their Los Angeles roots, “Born in LA and built on creative rebellion,”  the beauty brand positions itself as a beacon for “self-expression, self-obsession and the freedom of self-reinvention” in a “boring world filled with safe shades of pink.”