Jaeger-LeCoultre named Lenny Kravitz as the brand’s new Ambassador for the Maison on April 27th, 2023. Since then, the artist, who has been a lifelong watch enthusiast, elevated the historic timepiece craft into the modern era luxury style. The legendary Swiss timepiece maker recognizes Kravitz, one the most distinguished rock musicians of our time, the singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer, as the archetype of the modern Renaissance man.
From the outset of his career, Lenny Kravitz has embraced originality, charting his own course and staying true to his artistic vision. This unwavering creativity aligns seamlessly with the philosophy of Jaeger-LeCoultre, making his relationship with the Maison feel effortlessly natural: “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking,” he says.
Lenny Kravitz developed his fascination with timepieces as a child, captivated by his father’s chronographs. “I feel very drawn to Jaeger-LeCoultre,” Lenny says. “The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.”
“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”
Jaeger-LeCoultre Reverso. Image courtesy of Jaeger-LeCoultre. Copyright “©Jaeger-LeCoultre”. All rights reserved.
One of Lenny Kravitz's most cherished timepieces is the iconic Jaeger-LeCoultre Reverso, which he prominently wore during his unforgettable performance at the 2023 Oscars. Renowned for its instantly recognizable design and timeless elegance, the Reverso aligns seamlessly with Lenny's celebrated sense of style. His sartorial excellence was officially acknowledged by the Council of Fashion Designers of America (CFDA) when he was honored with the prestigious "Fashion Icon" award.
2024 Paris Fashion Week
Lenny Kravitz at 2024 Paris Fashion Week.
Image courtesy of Jaeger-LeCoultre.
Copyright: 2024 Penske Media / Getty Images
Image courtesy of Jaeger-LeCoultre.
Copyright: 2024 Penske Media / Getty Images
At 2024 Paris Fashion Week, Kravitz captured attention with his effortlessly chic presence, reflecting his innate sense of style and role as a tastemaker, where the star opted for the Jaeger-LeCoultre Reverso Tribute Duoface Tourbillon in pink gold at the Saint Laurent 2025 Fashion Show.
The iconic musician was seen in the front row, radiating rockstar elegance and solidifying his place as a key figure in both the music and fashion worlds. Kravitz’s distinct style—blending modern and bohemian influences—was perfectly in sync with Saint Laurent's cutting-edge presentation.
Saint Laurent Creative Director Anthony Vaccarello presented a stunning Spring 2025 collection at Paris Fashion Week, blending sharp masculine tailoring with feminine elegance. Highlights included double-breasted suits, bohemian-inspired eveningwear with paisley prints, and jewel-toned ruffled skirts. The show merged nostalgia with modernity and celebrated individuality and strength, showcasing a harmonious fusion of tradition and glamour.
Reverso Tribute Duoface Tourbillon Recto.
Image courtesy of Jaeger-LeCoultre.
Copyright “©Jaeger-LeCoultre”. All rights reserved.
Image courtesy of Jaeger-LeCoultre.
Copyright “©Jaeger-LeCoultre”. All rights reserved.
Reverso Tribute Duoface Tourbillon Verso.
Image courtesy of Jaeger-LeCoultre.
Copyright “©Jaeger-LeCoultre”. All rights reserved.
Image courtesy of Jaeger-LeCoultre.
Copyright “©Jaeger-LeCoultre”. All rights reserved.
The Reverso Tribute Duoface Tourbillon is a glorious expression of the Calibre 847, with its iconic swiveling case and dual aesthetics. The mirror polished disc reflects light through the tourbillon, making it the ideal timepiece for our global ambassador - elegant and sophisticated.
On the verso, the gold bridges are richly textured with Clous de Paris Guilloché. This guillochage is a highly skilled operation executed on a 100-year-old hand-operated lathe where the artisan carefully engraves 6 times each of the 232 grooves resulting in this delicate pattern.
On the recto, the Reverso Tribute Duoface Tourbillon has an elegant yet highly distinctive presence allowing the tourbillon to take center stage. Capturing the spirit of the early 1930s models, the pared-down aesthetic and signature details of the dial exude refinement.Fusing the bohemian influences of the 1970s with classic rockstar aesthetics and bold, forward-thinking choices, Lenny’s effortless elegance elevates even his most adventurous ensembles. Whether embracing vibrant patterns or minimalist tailoring, his looks exude a timeless quality that mirrors the artistry of his favorite watch. The Reverso, much like Lenny himself, represents a harmonious blend of tradition and innovation—a fitting symbol for a man whose cultural and artistic impact transcends generations.
“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”
29th 2024 Critics’ Choice Awards
Lenny-Kravitz at the 2024 Critics’ Choice Awards.
Image courtesy of Jaeger-LeCoultre.
Photo by Amy Sussman / Copyright 2024 WireImage
Image courtesy of Jaeger-LeCoultre.
Photo by Amy Sussman / Copyright 2024 WireImage
Robert Downey Jr at the 2024 Critics’ Choice Awards.
Image courtesy of Jaeger-LeCoultre.
Photo by Taylor Hill / Copyright 2024 Taylor Hill
Image courtesy of Jaeger-LeCoultre.
Photo by Taylor Hill / Copyright 2024 Taylor Hill
Adding to his illustrious year, Kravitz graced the 2024 Critics’ Choice Awards alongside actor Robert Downey Jr., showcasing his ability to command attention in any room. The event, celebrating excellence in film and television, was a fitting stage for a figure who continues to bridge the worlds of art and entertainment.
For the 29th edition of the Critic’s Choice Awards, Lenny Kravitz was nominated for Best Song for ‘Road to Freedom’, which he has written and recorded for George C. Wolfe’s Film ‘Rustin’. Robert Downey Jr. won the Best Supporting Actor award for his role in the movie “Oppenheimer.”
Lenny Kravitz was rocking a Reverso Tribute Duoface Tourbillon, a masterpiece of horological artistry, combining traditional aesthetics with contemporary functionality, making it a perfect match for our Global Ambassador's bold and sophisticated persona.
Robert Downey Jr. elevates his impeccable style by donning the Jaeger-LeCoultre Reverso Tribute Duoface Calendar, a watch that merges Art Deco elegance with contemporary horology.
Equipped with Manufacture Calibre 853, this timepiece boasts a dual-time display and a full calendar on its unique double-faced case, reflecting the legacy of Jaeger-LeCoultre's watchmaking excellence.
On December 3, 2023, Lenny Kravitz attended the 3rd Annual Academy Museum Gala in Los Angeles, further amplifying his dynamic presence. The Academy Museum of Motion Pictures gala celebrated cinematic achievements and gathered Hollywood’s elite, with Kravitz adding his distinctive charm to the evening.
Lenny Kravitz’s music seamlessly merges rock, blues, funk, and soul elements, resulting in a distinctive, ever-evolving sound that mirrors his striking, individualistic personal style. His renowned design work reflects confidence and timeless sophistication, enhanced by a modern, daring edge. Like Jaeger-LeCoultre, Lenny approaches his creative endeavors with a relentless curiosity and a drive for exploration.
On Tuesday, March 12, 2024, Lenny Kravitz achieved a career milestone that cemented his Hollywood legacy when he was honored with a star on the Hollywood Walk of Fame. This accolade celebrated his decades-spanning music career and his influence as a cultural icon whose contributions transcend entertainment.
Lenny Kravitz at the Hollywood Walk of Fame.
Image courtesy of Jaeger LeCoultre. Copyright Jc Olivera / Getty Images
Image courtesy of Jaeger LeCoultre. Copyright Jc Olivera / Getty Images
For this special occasion, Jaeger-LeCoultre global ambassador Lenny Kravitz chose the Reverso Tribute Chronograph, an exceptional timepiece that seamlessly merges the Maison’s rich horological heritage with contemporary design.
This masterpiece seamlessly complements Kravitz's exquisite style, reflecting his dynamic persona and enduring sense of elegance.
By integrating diverse influences and inspirations with innovative ideas, Lenny crafts creations that are consistently fresh, captivating, and unmistakably his own. His ability to blend tradition with modernity resonates deeply with Jaeger-LeCoultre’s ethos, making their collaboration a natural alignment of vision and artistry.
In every appearance, from fashion runways to red carpets, Kravitz embodies the perfect blend of modernity and timeless elegance, a synergy that makes him a natural fit for Jaeger-LeCoultre. As Maison’s ambassador, he continues to elevate its narrative, emphasizing craftsmanship and artistry while solidifying his reputation as a global icon whose influence knows no boundaries.
At Jaeger-LeCoultre there is a belief that excellence never happens by chance. Stars are not just born, they are made. It takes time to become a legend.
