Jaeger-LeCoultre named Lenny Kravitz as the brand’s new Ambassador for the Maison on April 27th, 2023. Since then, the artist, who has been a lifelong watch enthusiast, elevated the historic timepiece craft into the modern era luxury style. The legendary Swiss timepiece maker recognizes Kravitz, one the most distinguished rock musicians of our time, the singer, songwriter, producer, multi-instrumentalist, actor, designer, and photographer, as the archetype of the modern Renaissance man.
From the outset of his career, Lenny Kravitz has embraced originality, charting his own course and staying true to his artistic vision. This unwavering creativity aligns seamlessly with the philosophy of Jaeger-LeCoultre, making his relationship with the Maison feel effortlessly natural: “For creators, the most important thing is finding their voice, knowing what they represent and being true to their vision – while always staying open to new ways of thinking,” he says.
Lenny Kravitz developed his fascination with timepieces as a child, captivated by his father’s chronographs. “I feel very drawn to Jaeger-LeCoultre,” Lenny says. “The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.”
“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. “We are delighted to have him represent our Maison.”
Fusing the bohemian influences of the 1970s with classic rockstar aesthetics and bold, forward-thinking choices, Lenny’s effortless elegance elevates even his most adventurous ensembles. Whether embracing vibrant patterns or minimalist tailoring, his looks exude a timeless quality that mirrors the artistry of his favorite watch. The Reverso, much like Lenny himself, represents a harmonious blend of tradition and innovation—a fitting symbol for a man whose cultural and artistic impact transcends generations.
“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” he adds. “My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless. You can really make these watches your own and when you want to change the mood, change the vibe, they always fit. It’s as if they become one with you.”
On December 3, 2023, Lenny Kravitz attended the 3rd Annual Academy Museum Gala in Los Angeles, further amplifying his dynamic presence. The Academy Museum of Motion Pictures gala celebrated cinematic achievements and gathered Hollywood’s elite, with Kravitz adding his distinctive charm to the evening.
Lenny Kravitz’s music seamlessly merges rock, blues, funk, and soul elements, resulting in a distinctive, ever-evolving sound that mirrors his striking, individualistic personal style. His renowned design work reflects confidence and timeless sophistication, enhanced by a modern, daring edge. Like Jaeger-LeCoultre, Lenny approaches his creative endeavors with a relentless curiosity and a drive for exploration.
On Tuesday, March 12, 2024, Lenny Kravitz achieved a career milestone that cemented his Hollywood legacy when he was honored with a star on the Hollywood Walk of Fame. This accolade celebrated his decades-spanning music career and his influence as a cultural icon whose contributions transcend entertainment.
By integrating diverse influences and inspirations with innovative ideas, Lenny crafts creations that are consistently fresh, captivating, and unmistakably his own. His ability to blend tradition with modernity resonates deeply with Jaeger-LeCoultre’s ethos, making their collaboration a natural alignment of vision and artistry.
In every appearance, from fashion runways to red carpets, Kravitz embodies the perfect blend of modernity and timeless elegance, a synergy that makes him a natural fit for Jaeger-LeCoultre. As Maison’s ambassador, he continues to elevate its narrative, emphasizing craftsmanship and artistry while solidifying his reputation as a global icon whose influence knows no boundaries.
At Jaeger-LeCoultre there is a belief that excellence never happens by chance. Stars are not just born, they are made. It takes time to become a legend.
