Displaying items by tag: luthier

In a world where music and craftsmanship collide, few artists embody the fusion of culture, innovation, and raw sonic power like Demetrio Scopelliti and John Ivan. Scopelliti—a multifaceted guitarist, producer, and founder of Inspiria Guitars—has built his legacy across borders. Born in Italy and based in Norway since 2008, he blends the bold spirit of Viking culture with the elegance of Italian design. His music and instruments are reflections of that duality: fierce, expressive, and meticulously crafted. 

Joining the conversation is John Ivan, known to many as GuitarSlinger—a veteran of the international metal scene and a true force in progressive and thrash metal. As a key member of the Michael Vescera Project and co-founder of The Voices of Metal, John brings decades of stage and studio experience to the table. Together, these two music experts explore what it means to push boundaries, elevate the guitar craft, and stay authentic in an ever-evolving musical landscape.

The year 2023 can indeed be named a year of Generative Artificial Intelligence, which took the world by storm with the explosion of ChatGPT and then took the race in the image creation by Imagen, MidJourney, FireFly, and others.  

This is when an Israeli luthier Omer Deutsch got an idea about exploring the use of AI as a design tool for his hand-crafted guitar brand OD Guitars, which emerged from the heart of Israel and goes beyond the realms of conventional guitar manufacturing, delivering an unparalleled synthesis of craftsmanship, sexy design, and sonic artistry. Omer calls this project based on MidJourney AI - /imagine: prompt.

The Tacoma Guitar & Drum Festival at the Tacoma Dome is the biggest guitar event and the largest gathering of the musician community in the Pacific Northwest. We met there with a special guest Paul Reed Smith – a founder and owner of PRS Guitars, a modern guitar legend.

Modern because PRS Guitars is a newer name compared to other sharks of the guitar world, like Gibson, Fender, Rickenbacker, and others. We talked about music industry, guitar making, and branding because PRS has become a big worldwide brand in the last few decades.