The initiative marks an ambitious expansion for AXIA Time after it was named the Official Timepiece of the College Football Playoff (CFP) and has launched a new, limited-edition series honoring the 12 teams competing in the 2025 CFP National Championship. The College Football Playoff Collection features unique, heirloom-quality timepieces, including a special "Players’ Style" with a sunray dial, etched football pattern, and fan styles released in team-specific colors throughout the season.
"Signing on as the Official Timepiece of College Football Playoff is a tremendous milestone for our company," said AXIA Time founder John Kanaras. "Since the very start of AXIA Time, we have taken great pride in creating timepieces whose style and quality match the significance of the events they commemorate. Through our expanded partnership with CFP, and for the first time ever, we have created an exquisite, heirloom-quality timepiece that is exclusively available for the student athletes competing for the National Championship. For many, this will be the pinnacle of their athletic careers, and I am thrilled that we are able to produce a timepiece that aligns with their accomplishments and the memories of this special time in their lives."
AXIA timepieces are designed in the U.S. and handcrafted in Switzerland by master watchmakers, using the same components and engineers as luxury Swiss brands, at a much more accessible price point. The new AXIA Time commemorative CFP watches are stylish and functional, meant to be worn daily, and passed on from generation to generation. As with all AXIA timepieces, crisp and elegant custom design centers on what's important to the wearer above all else: vividly capturing memories of joy and success on the field in this milestone moment.
"We are thrilled to include AXIA Time among our family of sponsors as the Official Timepiece of the College Football Playoff," said Ryan Allen Hall, Senior Director of Public Events and Sponsorships at the CFP. "We are grateful for our long-standing relationship with AXIA Time and its founder, John Kanaras. John's focus on honoring the student-athlete experience aligns perfectly with our mission, and we are excited to have them as part of the 2025 College Football Playoff."
Most AXIA timepieces cost under $1,000. Fans can purchase team-specific designs at axiatime.com. They will also be on sale at the CFP's Playoff Fan Central in Atlanta from January 18-20, 2025, leading up to the national championship game.
2-Team College Football Playoff (CFP)
Image courtesy of AXIA Time
Beginning November 8th, 2024, college football fans can reserve their favorite timepieces from the dozens of designs — two styles for each of the top teams in the CFP Selection Committee's initial Top 25 rankings — at axiatime.com.
The Argos and Lythos styles, will be limited to only 100 watches apiece and are expected to sell out quickly.
Fans of College Football Playoff hopefuls can sign up to unlock access to a private sale that will start on December 8, following the release of the final rankings and seeds for the upcoming College Football Playoff - two days before these timepieces go on sale to the general public. Fans who reserve a spot for the final sale will also get 10% off the retail price.
AXIA Time's unveiling comes amid a thrilling, topsy-turvy regular season in college football. As the Official Timepiece of the College Football Playoff, the U.S. watchmaker will ultimately engineer its limited-edition, heirloom-quality watches only for the 12 teams that make the expanded playoff field.
The remaining 13 teams' designs will not be produced, adding to the intrigue of a season that has seen several big upsets and upended weekly rankings
"College football fans across the country are wondering, 'Is this our time?' This year, dozens of teams have a legitimate shot to give their fans the answer," said AXIA Time founder John Kanaras. "AXIA Time was founded to celebrate these moments. A timepiece whose style and quality match the significance of the events they commemorate will far outlast the memorable 2024-25 season. And, like fans of these top teams, we're on the edge of our seats to find out which 12 teams will make the cut."
Another huge, over-the-goal-line deal for AXIA Time was receiving a nomination as the Official Timepiece of the Heisman Trophy. To celebrate this win, AXIA Time has innovated a new design called the DIASIMOS with a version exclusively for the Heisman Trophy finalists and honorees in collaboration with the Heisman Trophy Trust. This unique, heirloom-quality timepiece will be presented as part of the Heisman Trophy Weekend beginning on December 13, 2024.
"We are excited to include AXIA Time among our family of sponsors as the Official Timepiece of the Heisman Trophy," stated Michael Comerford, President of the Heisman Trophy Trust. "We are grateful to AXIA Time and its founder, John Kanaras, for their focus on honoring all of our finalists and honorees AXIA's exquisite timepieces and ultra-custom designs offer a special way for our finalists and honorees to commemorate this unforgettable time in their lives."
"We are thrilled to be partnering with the Heisman Trophy Trust to celebrate all of their honorees," said AXIA Time founder John Kanaras. "As with the Tewaaraton and Naismith Awards, AXIA Time believes that being named a finalist is an incredible achievement that deserves to be celebrated. We hope that our timepieces will quickly become family heirlooms that will be cherished by each athlete."
Alongside college football, AXIA Time is also exploring custom collections for lacrosse and basketball, targeting athletes and fans who are passionate about these sports yet often overlooked in luxury markets. By focusing on these niche segments, AXIA Time brings an added dimension of personalization to the world of sports timepieces, creating designs that resonate with each sport’s unique culture and history. This venture underscores AXIA Time’s dedication to connecting with a diverse range of sports communities, celebrating the intricacies and identities of each one through its craftsmanship.
On May 8th, 2024, AXIA Time announced a new limited-edition timepiece designed to celebrate the achievements of one of the greatest players in Purdue University basketball history, Zach Edey's back-to-back Naismith Trophy Honors.
Earlier this year, on January 16th, AXIA Time selected Kyle Harrison as the brand's first celebrity ambassador. By joining forces with Harrison, a storied former professional lacrosse athlete with a love for watches, AXIA Time aimed to help raise awareness of its ultra-customization options as an alternative or addition to rings for winning teams and major triumphs.
AXIA Time’s move into sports-themed timepieces illustrates a savvy understanding of the modern luxury market, where consumers are increasingly drawn to items that reflect their personal interests and affiliations. These limited-edition designs go beyond conventional branding, offering collectors an exclusive symbol of their dedication, seamlessly blending elegance with a profound sense of pride. AXIA Time is redefining the connection between luxury and sports, fostering a deep sense of identity through each intricately crafted watch.
SOURCE AXIA Time
