Friday, 29 March 2024 10:18

LILYSILK X NBCF Caring Collection Launch And Kelly Clarkson's Go-To Wardrobe Choice In 2024 Featured

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There are very few luxury fashion brands on a global scale that declare their dedication to sustainability, conservation, and commitment to producing zero waste, but who are doing it. LILYSILK, whose motto is ‘Not all silk is created equal,’ is a real leader in this movement to convert the fashion industry from being a second largest polluter in the world after petroleum and the second-largest consumer of the world’s water supply into an environmentally friendly force that helps to create a sustainable future for our planet.

It is no surprise that LILYSILK became an exemplary brand that supports several critical causes, such as the fight against breast cancer, by continuing its partnership with the National Breast Cancer Foundation, Inc.® (NBCF), which is inspiring people to live spectacular, sustainable lives, teaming up with world’s most influential celebrities such as Grammy-winning singer-songwriter and TV host Kelly Clarkson.

LILYSILK and NBCF Partner to Launch Caring Collection, Elevating Breast Cancer Support and Awareness  

 LILYSILK X NBCF Caring Collection - The Hope's Embrace Sleep Set

On March 25, 2024, LILYSILK announced a new milestone in their continuing partnership with the National Breast Cancer Foundation, Inc.® (NBCF) – an introduction of a specially designed cross-over collection of luxury bedding and sleep accessories, the LILYSILK X NBCF Caring Collection.  

Since 2022, when LILYSILK joined its forces with NBCF, both organizations have been pursuing one common goal to help those affected by breast cancer through early detection, education, and support services, and now LILYSILK reaffirms its commitment to the NBCF mission of 'Helping Women Now®' by dedicating a portion of its proceeds to the cause. From March 1, 2024 to June 30, 2025, LILYSILK pledges to contribute 50% of the gross retail sales from the LILYSILK X NBCF Caring Collection to benefit NBCF and its services to women.

"Our ongoing partnership with NBCF is a cornerstone of LILYSILK's mission to make a tangible difference in the community," said David Wang, CEO of LILYSILK. "The Caring Collection transcends mere symbolism. It's a tangible pillar of support to those battling breast cancer. We take immense pride in standing with NBCF in this meaningful endeavor." 

The Caring Collection features exquisite silk items that offer solace and support in everyday life. Each product from this line – Hope's Comfort Pillowcase, Eternal Hope Scrunchie, Hopeful Dreams Sleep Eye Mask, and The Hope's Embrace Sleep Set – is a testament to LILYSILK's commitment to quality, comfort, and community care. The collection serves as a symbol of strength, unity, and hope so no one faces breast cancer alone.

The Caring Collection is thoughtfully packaged to reflect LILYSILK's heartfelt gratitude and shared commitment. The Hope's Embrace Sleep Set comes in a specially designed gift box bearing a message of thanks and solidarity. At the same time, individual items are thoughtfully presented in LILYSILK's signature packaging, accentuated with a Pink Ribbon-themed sealing sticker, symbolizing the continuous fight against breast cancer.  

"We are excited to continue our partnership with LILYSILK and their commitment to NBCF's mission," said Candice Hensley, NBCF Sr. Manager of Strategic Partnerships. "Last year LILYSILK donated over $43,000 of eye masks to our HOPE Kits that are given to women undergoing breast cancer treatment. With their generosity and continued support, they will help us to provide breast health services to women. We are proud to have them as a partner as an extension of our hearts and hands." 

In its third year of collaboration, LILYSILK aspires to amplify its efforts and inspire hope among breast cancer patients and survivors by continuing to contribute to NBCF's HOPE Kit program and providing crucial support to NBCF's mission of Helping Women Now®. Together, LILYSILK and NBCF are committed to positively impacting the lives of those affected by breast cancer when they need it most, eagerly anticipating the positive outcomes of this partnership. 

With each purchase, LILYSILK customers actively contribute to uplifting individuals affected by breast cancer. By channeling a significant portion of the sales towards this cause, LILYSILK aims to help NBCF and make a tangible difference in the lives of those affected.


LILYSILK Top Choice for Kelly Clarkson on Her Popular Daytime Talk Show 

At the beginning of 2024, LILYSILK reinforced its global leadership in the luxury apparel segment by becoming Kelly Clarkson's go-to wardrobe choice in 2024 while hosting her eponymous daytime talk show, The Kelly Clarkson Show.

The acclaimed Grammy-winning singer has looked spectacular in several stylish LILYSILK pieces throughout January and February, including the Solomon Sweater, Vivi Knit Dress, Polka Dots Georgette Blouse, and the Amalfi Stripe Silk Shirt.

Kelly Clarkson wearing LILYSILK Solomon Sweater

On January 11, Kelly wowed audiences with a heartfelt performance of Avery Anna's Just Cause I Love You adorned in the elegant Solomon Sweater from the LILYSILK Spring 2023 Collection.

Made with 90% silk and 10% cashmere, this turtleneck mid-sleeve shirt feels sumptuous against the skin while helping to shape the body for an elegant look.


Kelly Clarkson in LILYSILK Black Vivi Knit Dress

On January 18, dressed in the sophisticated Black Vivi Knit Dress from LILYSILK paired with golden accessories, Kelly performed En Vogue's classic Don't Let Go (Love).

This off-the-shoulder silhouette is made from spun silk yarn, and the pleated skirt, designed with rib-knit technique, creates a sense of fluidity.


Kelly Clarkson in LILYSILK Polka Dots Georgette Blouse

On February 9, Kelly was back gracing the stage with a mesmerizing rendition of Mitski's My Love Mine All Mine, this time wearing the Polka Dots Georgette Blouse from the LILYSILK Autumn 2023 Collection.

The especially light georgette ensures a comfortable fit and subtle transparency, while the long bow sleeves and decorative ruffles on the button closure add a touch of lightness and freshness.


Kelly Clarkson in LILYSILK Amalfi Stripe Silk Shirt

On February 12, Kelly delivered a captivating performance of It Was A Sin by The Revivalists while sporting an Amalfi Stripe Silk Shirt from the LILYSILK Spring 2023 Collection, one of LILYSILK's best-sellers, in a similar style to Jessica Alba and Emma Roberts.

The contrast of classic navy blue and natural white vertical bold stripes brings out the beauty of a vivid and standout look, displaying a more premium fashion taste.

"Seeing our designs come to life on The Kelly Clarkson Show has been an exhilarating experience. Kelly embodies the timeless appeal and sustainable ethos of our creations, making her the ideal muse for LILYSILK," commented David Wang, CEO of LILYSILK. "It is such a tremendous honor to have our products featured on such a prominent platform and we are eager to continue motivating individuals to incorporate the elegance and environmental consciousness of silk into their everyday lives."

 


 

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LILYSILK believes zero waste can make a difference and is passionate about inspiring others to lead fulfilling lives and embrace a more sustainable lifestyle.

LILYSILK’s dedication to the well-being of our planet and each other fuels their mission and drives their efforts from starting small and gradually moving towards more significant changes.

LILYSILK strives to ensure that its services, including shipping, returns, and exchanges, are environmentally friendly. The brand's commitment to reducing waste, minimizing its carbon footprint, and supporting circular economy practices is evident in all aspects of its operations.

Follow LILYSILK

ABOUT National Breast Cancer Foundation, Inc.® (NBCF)

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NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.

1 in 8 women will be diagnosed with breast cancer in her lifetime. There is currently no known cure for breast cancer, and its early diagnosis is critical to survival.

 

Founded on personal experience

National Breast Cancer Foundation, Inc.® (NBCF) was founded in 1991 by breast cancer survivor, Janelle Hail. She was diagnosed with breast cancer in 1980 at the age of 34. At the time of her diagnosis, there was little information about the disease, and she was forced to make a decision about her health with few options.

After her treatment, Janelle made a commitment to help women around the world by educating them about breast cancer and the importance of early detection.

Follow National Breast Cancer Foundation, Inc.® (NBCF)

 

Read 1435 times Last modified on Friday, 26 April 2024 06:53
Yuliya Suleymanova

About Yuliya Suleymanova:

Yuliya Suleymanova is Suley Era co-founder, editor, and a top contributor for Fashion World and Culture Land sections.

Yuliya is a Doctorate Candidate in Organizational Leadership. Professor. Marketing & Consumer Behavior Researcher. Public Speaker & Media personality.