Written by Sara Sonnen. UP Global
Answer Provided by Yuliya Suleymanova, Founder of SULÉY Group

How Do I Create a Brand Identity? SULÉY Group is not just another marketing or creative agency. We are a team of researchers specializing on a deep study of consumer behaviors and the relations between consumers and brands.  The easiest and understandable way for consumers to relate to brands is to associate brands with human characteristics. That way consumers build a solid emotional association on what a brand means to them, how it makes them feel, what other people may think of them wearing, eating, driving a brand.